Seasonality & Launches
visual merchandising, IKEA Bangalore
creating inspiring store solutions for increasing vitality by translating deep knowledge about customer buying behaivour, store layout, range presentation and local market knowledge.
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through launches we not only present the IKEA product range but also to show customers how to combine and coordinate the product range in different ways.
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we create visually strong compositions and aesthetical combinations to show visitors that it is always worth another visit - there is always something inspiring, unique, now and exciting at the store.
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IKEA has 4 launches a year for seasonality and vitality. As a visual merchandising specialist, my role here was to design and create inspiring, commercial solutions to present the product range at IKEA, and to convert visitors into customers.
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later in my journey, I was given the role to manage and lead the launches for IKEA Bangalore. I would ensure we have a smooth Launch from designing, planning to executions while keeping in line with the IKEA identity and guidelines and creating fresh, exciting, and commercial solutions. I was leading and guiding the team into creating successful and seamless launches along with ensuring the daily tasks were up speed too.
inspiring customers during the season of Indian festivities with IKEA's range of products from the AROMATISK collection.
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combining and coordinating products from different product areas to increase commerciality and boost sales figures.
aiming to motivate customers to build on their homes with a family of IKEA products, where we can provide a complete set of products under the same family, style, colour and name.
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also offering a complete range solution, to portray the brand as a one stop shop destination for all home furnishing needs.
displaying limited edition collections by the brand, which has collaborated with designers from different fields to create a range of products.
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the KROSAMOS collection was developed to inspire customers to take care of the food that grows around them, whether it is their balcony, garden or back yard.
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Pick, preserve, jam, juice & enjoy!
studying life at home activities and reflecting the same in customer meeting points across the store, to create a sense of local relevance for visitors to connect with the brand.
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the layout of the store and department played a key role in deciding the location of these created hotspots and
customer-pull points.
first customer touch points create first impressions, and set the tone for the rest of their shopping journey.
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the first impression is created with a strong message to talk about the current launch and seasonality activity taking place.