a futuristic contemporary design concept ; portraying and personifying IB LED’s brand promise of ‘light wellness’ and the wide range of products in their intended categories creating zones to understand the solutions they impart.

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The pavilion is shown as a ‘LIGHT CUBE’, self-illuminated, to maintain the idea of lightness (visually and physically) and light wellness. The periphery walls would be constructed by a translucent lightweight frosted material to be broken by brand colour green metal slats.

Keeping commercial lighting as the hero range, placed in the middle, with an interactive table with touch buttons and hardware to demonstrate tunable CCT lighting.