Duroflex store
experiential retail design
an immersive journey of the rand which allows every individual customer to connect, relate and select the ultimate sleep experience, all in one store.
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the Duroflex COCO (Company Owned Company Operated) store was in the beginning of the ideation & conceptualisation stage when I was put onto this project. I was required to carry it forward from conceptualisation of execution.
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this store has been implemented in Kormangala, Bangalore.
mood board
& narrative
MAIN NARRATIVE :
WORLD OF DREAMS
THE DREAMERY
THE ULTIMATE SLEEP EXPERIENCE
ENABLE MORE DREAMS
Through the ultimate sleep experience
specialised mattresses and more
For all
ideal customer journey
plan &
zoning
Basic plan
Zoning and top view
The sharing economy, also known as collaborative consumption or peer-to-peer-based sharing, is a concept that highlights the ability - and perhaps the preference - of individuals to rent or borrow goods rather than buy and own them. It includes “sharing, bartering, lending, trading, renting, gifting, and swapping redefined through technology and peer communities.”
design elements
& details
Lighting unit
This lighting unit is inspired by the interpretations of a Dreamery : Clouds, bubbles, unrealistic feelings, lightness & drama. This center piece is created to add drama to the store!
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However, the construction being too complicated, the unit needed to be modified in a few aspects. We went from a three-tier unit to a two-tier unit.